blog & information


This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.


Staking a Claim in the “Old Rush”

If you’re a marketer, you should be raring to join what I call “The Old Rush” — a modern-day chance to strike it rich by prioritizing the highly valuable, aging consumer.


#Lassie Saves The Day

So who’s it going to be this week? Last week it was Roseanne Barr and her self-destructive racist tweet, yet another head-spinning example of utterly thoughtless behavior in an era that the WSJ has come to call “The Age of Apologies.”


Bet on Boomers?

This was the same question that I kept asking myself a decade ago before launching a now successful enterprise dedicated to Baby Boomers.  If prioritizing Baby Boomers was such a smart and obvious idea, then where were the mobs of marketers…


Marketing in the Age of Aging

We’re influenced by a biased perception of age. As the world ages in unprecedented ways, it’s time for us to think about age in new ways.


Why focusing on older fans and participants can be beneficial for sports events

The world’s population is aging, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out…


What the best-selling album of all time says about baby boomers’ spending power

Why does the Eagles’ greatest hits still finds buyers. “It’s timeless music for ageless people, Boomers don’t want to be young again, they just want to be ageless.”


The Vieux from Cannes

Peter Hubbell is back at Cannes after a 12 year hiatus. He's posting his "on-site insights" real time on social media. This page is collecting his experiences in the Palais and on the Croisette that is affecting marketing in the age of ag…


My Cannes time-out: Why I stopped going and why I’m back to stay

After 12 years of a self-imposed time-out, Peter Hubbell is back at Cannes. Something dramatic had happened to lure him back, but it didn’t happen overnight.


Ad Agency Bean Counter Buying Bean Bag Chairs

At a time when they should be totally reinventing themselves, it would seem that ad agencies are buying bean bag chairs instead.


Marketing To A Balanced Portfolio: What Madison Avenue Can Learn From Wall Street

Now that marketing itself is awash in numbers, and technology is disrupting established ways of doing business, it’s time for marketers to proactively disrupt their own philosophies and practices. In so doing, it might just be time to do the…