blog & information

Inspiration

This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.

01.18.2018

Rethink Experiential Marketing

Many marketers believe that millennials tune out conventional media and that the only way to engage them is with spectacular tactics that command attention.

06.26.2017

Cannes: the festival that became a carnival but never changed

Creativity will always endure, and always will at Cannes. Here are 5 reasons why the business carnival is still a festival of creativity.

06.06.2017

Targeting Your Boomer Audience

Most businesses dismiss the Boomers on Social Media. Think someone in their 60s isn’t sitting on Facebook or scrolling through pins? Think Again.

05.13.2017

Young at Heart

In his later years, Teddy Roosevelt went on an ill-advised expedition to the Brazilian equatorial forest to chart the course of the River of Doubt. True to legend, he found great pleasure in the raw adventure and danger of the outing — to the…

04.25.2017

Presentation Summary: UBA Trends Day: Peter Hubbell

You don’t have to look far to understand why marketers don’t embrace generations of age like the Baby Boomers. Marketers love “new” and they’re always chasing the next new trend.

04.07.2017

I’ll Be Fine…Until I’m Not

Americans over 50 have a completely irrational view of their own aging. According to the Pew Research Foundation, the majority of Boomers believe that old age starts at 72…just seven years shy of the average mortality age of 79! The eternal…

04.06.2017

Trends Magazine: Aging is the most important marketing trend

Companies and their marketers are obsessed by millennials, and though Baby Boomers represent a huge opportunity businesses are not considering the marketing value of baby boomers.

09.14.2016

Is Ageism The Ugliest ‘Ism’ On Madison Avenue?

“Agencies believe that “experience is expensive.” In a market where agencies are forced to cut costs wherever they can, they hire the young, and they hire cheap.

07.08.2016

BoomAgers featured in Westchester County Boomer Magazine

BoomAgers is changing the way Madison Ave. views aging.

04.26.2016

Risky Business – 5 Ways to Re-think Insurance

I was recently asked to advise a group of property and casualty insurance marketers to help them understand how the dynamics of an aging population will affect the way they think about, create, package, price and sell a new generation of insurance…