Why does the Eagles’ greatest hits still finds buyers? Peter Hubbell says, “It’s timeless music for ageless people, It’s really about: if my music is timeless, then I must be timeless too. Boomers don’t want to be young again, they just want to be ageless.”
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The world’s population is aging, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out…