What the best-selling album of all time says about baby boomers’ spending power

By Peter Hubbell

Why does the Eagles’ greatest hits still finds buyers? Peter Hubbell says, “It’s timeless music for ageless people, It’s really about: if my music is timeless, then I must be timeless too. Boomers don’t want to be young again, they just want to be ageless.

Read the entire article at Marketwatch

Read more articles


Why focusing on older fans and participants can be beneficial for sports events

The world’s population is aging, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations. Kevin McCullagh spoke to Peter Hubbell and others to find out…


The Vieux from Cannes

Peter Hubbell is back at Cannes after a 12 year hiatus. He's posting his "on-site insights" real time on social media. This page is collecting his experiences in the Palais and on the Croisette that is affecting marketing in the age of ag…