blog & information

Inspiration

This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.

04.03.2020

Optimism Feels Better Than the Alternatives

Here's some insight on a special kind of positivity that we need most now: optimism. When it comes to optimism, no one does it better than Boomers.

03.20.2020

During the Pandemic, Remember to Smile

Let's talk about #marketing in the Age of Apprehension, aiming to help us smile during the trying times brought on by Coronavirus.

03.06.2020

The New Paradigm for Old

Let's outline the new paradigm for "old" & how marketers will thrive by putting the realities of aging aside in favor of the idealistic notions that Boomers act like they’re ageless.

02.21.2020

Three Reasons Why Marketers Miss Big Opportunities

Marketers love chasing the next big thing, but it can blind them from seeing even bigger opportunities. Let's breaks down why the most obvious wins are often missed & how thinking small can help.

02.07.2020

Boomers and Super Bowl Ads: It's Us, Not Them

Let's Monday-morning quarterback this year's SuperBowl ads, explaining why Baby Boomers (and others) might miss the point. Hint: They’re ads, not IQ tests.

01.24.2020

Boomers Don't Retire, They Rewire

As Boomers make the shift from retiring to rewiring their lives, what should #marketers know? Iif retirees matter to your business, it's important to reinvent alongside the Baby Boomers.

01.10.2020

Reflections on Boomer Resolutions

Many Boomers are opting for a more successful approach to positive change. Let's share their related resolutions for 2020.

12.20.2019

Egg Nog Blog: 2019 Edition

It’s time for this year's edition of #TheEggNogBlog, a holiday Boomer inspired column where Peter shares his final thoughts on Baby Boomer issues before the new year.

11.22.2019

Hey Gen Z, Boomers: It's "OK" to Disagree

Generational differences have existed for years, not just between Boomers & GenZ. We'll explain why #OKBoomer isn't any different from Baby Boomer Counter Culture in the 60s and what marketers can take away.

07.03.2019

Staking a Claim in the “Old Rush”

If you’re a marketer, you should be raring to join what I call “The Old Rush” — a modern-day chance to strike it rich by prioritizing the highly valuable, aging consumer.