blog & information


This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.


Three Reasons Why Marketers Miss Big Opportunities

Marketers love chasing the next big thing, but it can blind them from seeing even bigger opportunities. Let's breaks down why the most obvious wins are often missed & how thinking small can help.


Boomers and Super Bowl Ads: It's Us, Not Them

Let's Monday-morning quarterback this year's SuperBowl ads, explaining why Baby Boomers (and others) might miss the point. Hint: They’re ads, not IQ tests.


Boomers Don't Retire, They Rewire

As Boomers make the shift from retiring to rewiring their lives, what should #marketers know? Iif retirees matter to your business, it's important to reinvent alongside the Baby Boomers.


Reflections on Boomer Resolutions

Many Boomers are opting for a more successful approach to positive change. Let's share their related resolutions for 2020.


Egg Nog Blog: 2019 Edition

It’s time for this year's edition of #TheEggNogBlog, a holiday Boomer inspired column where Peter shares his final thoughts on Baby Boomer issues before the new year.


Hey Gen Z, Boomers: It's "OK" to Disagree

Generational differences have existed for years, not just between Boomers & GenZ. We'll explain why #OKBoomer isn't any different from Baby Boomer Counter Culture in the 60s and what marketers can take away.


Staking a Claim in the “Old Rush”

If you’re a marketer, you should be raring to join what I call “The Old Rush” — a modern-day chance to strike it rich by prioritizing the highly valuable, aging consumer.


#Lassie Saves The Day

So who’s it going to be this week? Last week it was Roseanne Barr and her self-destructive racist tweet, yet another head-spinning example of utterly thoughtless behavior in an era that the WSJ has come to call “The Age of Apologies.”


Bet on Boomers?

This was the same question that I kept asking myself a decade ago before launching a now successful enterprise dedicated to Baby Boomers.  If prioritizing Baby Boomers was such a smart and obvious idea, then where were the mobs of marketers…


Marketing in the Age of Aging

We’re influenced by a biased perception of age. As the world ages in unprecedented ways, it’s time for us to think about age in new ways.