blog & information
Inspiration
This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.
03.08.2022
Marketing to Age: Lessons From the Pandemic
The dynamics of the pandemic have created valuable opportunities that are unique Baby Boomers.
08.21.2020
Riding Off into the Sunrise, Yes the Sunrise.
Boomers are defying the clichés of aging and setting a new direction for retirement. In this article I discuss why the stereotypes of aging, like riding off into the sunset, no longer apply to them.
08.06.2020
How to be Authentic by Being Really Good at the Real Thing
What’s one thing that matters most in communicating to people of age? Authenticity. This week I share insight for representing reality.
07.24.2020
The Key to Winning Boomers Is To Be Turn-key
One of the biggest trends of aging is Boomers desire for simplification and streamlining. What do you think?
07.16.2020
How Boomers Create More Time for Quality Time
Boomers are discovering ways to improve the quality of life. This week I share some pet peeves that they are avoiding to make their time more valuable. What are some of your pet peeves?
06.26.2020
Why Old is Younger Than We Think
How we react to aging is complex and fraught with irrationality. If you're trying to influence people of age, here are a few things that you should know.
06.12.2020
New Aging Realities Inspired in the Pandemic Age
As new normal emerges, we will see sweeping changes with healthcare and how nursing homes are operated. All of this will contribute to the acceleration of independent care models. Learn more about the implications
05.29.2020
The New News on Old Habits
Boomers have an inherent motivation to discover and try new things that keep them feeling young and are not, as believed, stuck in their ways. Let's look at why they are active, vital and engaged.
05.15.2020
Boom(ers) Times Ahead
Boomers are going to be the true power consumers as the economy begins to dig out of this recent crisis. We highlight why fixed income boomers are winning the race while many others are losing income.