blog & information


This is a collection of media posts, featured articles, interviews and podcasts offering you value thought leadership and insight into effective marketing to age. See why BoomAgers enjoys such a strong following.


How Boomers Create More Time for Quality Time

Boomers are discovering ways to improve the quality of life. This week I share some pet peeves that they are avoiding to make their time more valuable. What are some of your pet peeves?


Why Old is Younger Than We Think

How we react to aging is complex and fraught with irrationality. If you're trying to influence people of age, here are a few things that you should know.


BoomAgers is committed to help find a cure for Pediatric Brain Cancer


New Aging Realities Inspired in the Pandemic Age

As new normal emerges, we will see sweeping changes with healthcare and how nursing homes are operated. All of this will contribute to the acceleration of independent care models. Learn more about the implications


The New News on Old Habits

Boomers have an inherent motivation to discover and try new things that keep them feeling young and are not, as believed, stuck in their ways. Let's look at why they are active, vital and engaged.


Boom(ers) Times Ahead

Boomers are going to be the true power consumers as the economy begins to dig out of this recent crisis. We highlight why fixed income boomers are winning the race while many others are losing income.


Normalcy in the Age of Apprehension

There’s now a glimmer of light ahead and our thoughts are starting to shift to the future, an era that I’m calling the Age of Apprehension.


Optimism Feels Better Than the Alternatives

Here's some insight on a special kind of positivity that we need most now: optimism. When it comes to optimism, no one does it better than Boomers.


During the Pandemic, Remember to Smile

Let's talk about #marketing in the Age of Apprehension, aiming to help us smile during the trying times brought on by Coronavirus.


The New Paradigm for Old

Let's outline the new paradigm for "old" & how marketers will thrive by putting the realities of aging aside in favor of the idealistic notions that Boomers act like they’re ageless.